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Marketing your Macintosh Security Programs and Applications on the Internet

Posted on November 10, 2001

Marketing your Macintosh Security Programs Online v1.0

Once you have the program created you need people to download, test, and update the software. This simple how to guide is to share with you realms of the Internet where you can reach all different markets, from the hackers, security experts to regular Macintosh users.

Your Web Site

Create a web site the goal is to keep it as clean and simple as possible. Make sure you have pages for the following:

Contact (e-mail address, website – bookmark it, mailing list)
Program (with description, screenshots, and examples)
Index Page

Make sure the index page has links to the other pages, if you are given awards for your software display it on this page.

Your web site needs to have META TAGS, these are keywords and descriptions used by the search engines, so when people search Google for your type of security product you show up.

Submit to DMOZ.org

Once you have your web site together launch your web browser and goto: http://dmoz.org/Computers/Software/Operating_Systems/Mac_OS/Security/
At the top you will see a link that says Add URL. Click it and enter your info and submit, within a few weeks you will be listed in the directory and many more search engines. Also look to submit to other search engines like Google, and Altavista

Submit to VersionTracker.com

Create a developer account for free at VersionTracker.com, thousands of Mac users visit this page daily to find out what new software is out there. There isn’t a Mac Security specific category so you have a few choices, Network Administrator, or if your program is anti-virus related choose Anti Virus when submitting your program.

Keep the descriptions simple. Fill in all the information. Keep it in the view of security administrators do not target the mac hackers.

Submit to Download.com

On the bottom of Download.com you will see a link that says “Submit a File” you will need to register an account with them. Once you do so make sure you follow their rules.

Computer Security – Antivirus aides, virus threats, online protection, patches, and information. Press Releases

Whenever a new program is released it is vital to have a press release online for it, many news sites will link to the site, if possible setup a mailing list, the people interested in your company or products will sign up. Place your press release online, when you market your program include the URL to the press release so other sources may link directly to it.

Setup an Affiliate program – Read more on Mac Affiliate Programs

The following is a list of Macintosh specific sites that will post press releases and other news on their site. If you have any favorite news sources you have found valuable send the URL in the form below.

Macinstein Press Release
SecureMac.com – The central source to mac security
Macintosh Security News Portal
MacSecurity.org

Once posted to these sites other security news sources pick them up on their web sites.

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