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Breaking Down Apple Intelligence: Does It Compare To ChatGPT?

June 21, 2024

Explore the concept of Apple Intelligence and its AI-driven features. Find out how it stacks up against ChatGPT and its unique onboard silicon approach.

Apple Intelligence Icon on a bright colorfull gradient background
Apple Intelligence Icon on a bright colorfull gradient background

Breaking Down Apple Intelligence: Does It Compare To ChatGPT?

Apple introduced the concept of Apple Intelligence last week, and with it came a host of new features that use artificial intelligence (AI) to enhance the user experience. From camera improvements to personalized suggestions, Apple Intelligence has been praised for its capabilities and technological advancements. However, as with any new technology, there are concerns about how AI affects user privacy.

In this article, we will examine Apple Intelligence in depth and compare it to AI and ChatGPT, another popular AI technology that blurs wording with Large Language Models (LLM).

Understanding Apple Intelligence

Apple is taking a distinct approach to integrating AI into its devices. Unlike OpenAI’s ChatGPT, which relies on cloud computing to process user queries, Apple is focusing on running AI models directly on devices. This is known as onboard silicon or “Apple Intelligence.” Essentially, your iPhone can perform complex AI tasks without continuously pinging a cloud server, keeping your data more secure and private.

But that’s not all. For larger AI models that require more computational power, Apple offers a ‘Private Cloud Compute’ option. This hybrid model provides a balance, using the cloud for complex tasks while ensuring user data remains private.

Practical Applications

Apple’s AI is about more than just answering questions—it’s designed to understand personal context. For example, Siri is becoming smarter and more intuitive. It can now execute tasks within apps based on your natural language commands. Imagine telling Siri, “Summarize my top-priority emails,” and it does just that, highlighting the emails that truly matter.

Other notable features include:

Productivity Boosters

  • Email rewriting in different styles.
  • Summarizing priority notifications.
  • A new ‘Priority Messages’ feature that highlights important emails.

Creative Tools

  • Genmoji, which allows you to create custom emojis.
  • Image Playground, an image generator for creating fun visuals.

Enhanced Functionalities

  • Better search capabilities in the Photos app.
  • The ability to record, transcribe, and summarize audio in the Notes app.
  • Story creation in the Photos app makes it easier to share memories.

What About CSAM?

Apple’s previous attempt to introduce CSAM detection was met with significant backlash, leading them to back off. However, with the tech infrastructure now in place, including advanced on-device AI capabilities, it’s plausible we might see a return of CSAM detection features within the next couple of years. The key will be ensuring these features enhance safety without compromising user privacy.

The OpenAI ChatGPT Handoff

While Apple is advancing its onboard AI, it hasn’t completely shut out external AI models. Apple has teamed up with OpenAI to leverage ChatGPT for specific user queries. This collaboration aims to provide the best of both worlds—powerful on-device AI for privacy-focused tasks and cloud-based AI for more complex broad-world queries.

So while ChatGPT is used, it’s a small fraction of the capabilities that Apple Intelligence plans to offer.

How To Protect Yourself Moving Forward

Balancing AI innovation with user privacy isn’t just a technical challenge—it’s a philosophical one. Apple’s approach to integrating AI on-device offers a promising solution, but it also raises questions about the future of AI in safeguarding user data while providing robust functionalities. Here are a few ways to protect yourself moving forward:

Stay Informed

  • Keep an eye on updates from Apple regarding AI features and privacy practices.
  • Follow reputable tech news sources for balanced perspectives on AI developments.
  • Question what you read, see and hear – it may be AI-generated to some degree.

Engage in Dialogue

  • Share your thoughts and concerns about AI privacy with your community.
  • Participate in online forums and social media discussions to spread awareness.
  • Try using ChatGPT directly, and start a conversation with your new AI friend.

Experiment Responsibly

  • Make use of new AI features, but stay cautious about what data you share.
  • Provide feedback to companies like Apple to help shape the future of AI.
  • Chat with ChatGPT about ChatGPT, you’ll be surprised by what you both learn.

When it comes to comparing Apple Intelligence to ChatGPT, both have strengths and limitations. While ChatGPT may have a broader range of capabilities due to its reliance on cloud computing, Apple Intelligence offers a more privacy-focused approach to AI.

As the technology continues to evolve, it will be interesting to see how these two approaches merge and shape the future of AI in our daily lives. In the meantime, it’s important for users to stay informed, engage in dialogue, and experiment responsibly with new AI features. 

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