Marketing your Macintosh Security Programs Online v1.0|
Once you have the program created you need people to download, test, and
update the software. This simple howto guide is to share with you realms of the
Internet where you can reach all different markets, from the hackers,
security experts to regular Macintosh users.
Your Web Site
Create a web site the goal is to keep it as clean and simple as
possible. Make sure you have pages for the following:
Make sure the index page has links to the other pages, if you are given awards for
your software display it on this page.
- Contact (e-mail address, website - bookmark it, mailing list)
- Program (with description, screenshots, and examples)
- Index Page
Your web site needs to have META TAGS, these are keywords and descriptions used by the search engines, so when
people search Google for your type of security product you show up.
Submit to DMOZ.org
Once you have your web site together launch your web browser and goto:
At the top you will see a link that says Add URL. Click it and enter your
info and submit, within a few weeks you will be listed in the directory
and many more search engines. Also look to submit to other search engines
like Google, and Altavista
Create a developer account for free at VersionTracker.com, thousands of Mac users visit this
page daily to find out what new software is out there. There isn't a Mac
Security specific category so you have a few choices, Network
Administrator, or if your program is anti-virus related choose Anti Virus
when submitting your program.
Keep the descriptions simple. Fill in all the information. Keep it in the
view of security administrators do not target the mac hackers.
Submit to Download.com
On the bottom of Download.com you will see a link that says "Submit a
File" you will need to register an account with them. Once you do so make
sure you follow their rules.
Computer Security - Antivirus aides, virus threats, online
protection, patches, and information.
Whenever a new program is released it is vital to have a press release online for it, many news sites will link to the site, if possible setup a mailing list, the people interested in your company or products will sign up. Place your press release online, when you market your program include the URL to the press release so other sources may link directly to it.
Setup an Affiliate program - Read more on Mac Affiliate Programs
The following is a list of Macintosh specific sites that will post press releases and other news on their site. If you have any favorite news sources you have found valuable send the URL in the form below.
Macinstein Press Release
SecureMac.com - The central source to mac security
Macintosh Security News Portal
Once posted to these sites other security news sources pick them up on
their web sites.